Rejection stinks — especially after what you thought was a good first date. Yet in the world of Mobile marketing
and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile.
Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your fingertips? Movie tickets with the tap of a finger? In those days, mobile experiences seemed to meet a person’s wildest expectations.
Fast-forward a decade and we’ve seen dramatic advances in technology, so much so that our expectations grew — yet businesses just can’t seem to keep up.