• by EAD Cosmos
    Dec 07

    Don’t Know Which Social Media Platform to Start With? Here’s the Solution!

    In the digital era, every business understands the need to have a vital digital presence. The gap lies in choosing the right platform to brand the product & services offered. Businesses fail to identify the best marketing platform and ultimately lead to an unrecognized social media presence. Well, here are some tips on how you can choose your right platform have a valuable presence.
  • by EAD Cosmos
    Nov 30

    SLOW WEBSITE! HOW DO I FIX IT?

    SEO
    Almost 50% of people have patience of approximately 2 seconds for your website to load. If your website takes longer than that, the possibility that the user might turn back and look for faster alternatives cannot be neglected. The user has to click on the next result from the Search Engine Results Page (SERP).
  • by EAD Cosmos
    Nov 23

    HOW TO ENGAGE YOUR SOCIAL MEDIA FOLLOWERS WITH YOUR BRAND?

    Social Media is not always about promoting your brand. After gathering a good number of audience, it becomes necessary to connect with them on a personal level. To build a stronger community, starting a conversation at the right time is necessary.

    But what do you do when you don't have enough audience?

  • by EAD Cosmos
    Nov 09

    WHAT IS DIGITAL MARKETING?

    Digital Marketing is climbing towards the canopy of marketing services. Businesses in the current date are relying on Search Engines, Social Media Platforms, Emailing, Websites, Influencers and other such mediums rather than the more legacy form of marketing.

    What are the assets of Digital Marketing?

  • by EAD Cosmos
    Nov 03

    DON'T HAVE TIME FOR DIGITAL MARKETING? HERE'S THE SOLUTION

    Digital Marketing is rapidly making its presence feel to all businesses. Corporates or Start-ups, Companies have started showing generosity in their budgets devoted to Digital Marketing. One cannot deny the fact that Digital Marketing is an economic investment for the best results. In this era of engagement, if you fail to care about your Digital Presence, it might adversely affect your business.
  • by EAD Cosmos
    Oct 31

    SEO aims to draw more global investors

    SEO
    TEHRAN - One of Iran’s Securities and Exchange Organization (SEO) ’s main goals is to attract more foreign investors to the country’s capital market through holding a series of international conferences to introduce this market, SEO Head Shapour Mohammadi told the Tehran Times in an interview on the sidelines of the 23rd Press Exhibition on Sunday.
  • by EAD Cosmos
    Oct 31

    13 outdated SEO tactics that should terrify you

    SEO & SEM
    As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics.
  • by EAD Cosmos
    Oct 24

    Digital Assets empowering Wetpaint's SEO

    SEO
    When properly implemented, the results it does deliver are powerful, measurable and long-lasting. They also come with the reputational benefit that ranking well on search engines like Google is still associated with.
  • by EAD Cosmos
    Oct 7

    ‘High-quality content’ tips from Google’s own style guides

    SEO & SEM
    To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
    Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now.
  • by EAD Cosmos
    Sep 30

    Google announces AdWords daily budgets can overspend by 2x, automatically

    SEO & SEM
    On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over well.
  • by EAD Cosmos
    Sep 26

    The PPC challenge of selling manufacturing capability vs. stock products

    SEO & SEM
    Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
    While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial manufacturers.
  • by EAD Cosmos
    Sep 20

    Facebook will add ‘more human review’ of ad-targeting options

    SEO & SEM
    After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy.
  • by EAD Cosmos
    Sep 16

    Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday

    SEO & SEM
    How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching.Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site is riding the right currents.
  • by EAD Cosmos
    Sep 8

    Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

    SEO & SEM
    We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.
  • by EAD Cosmos
    August 29

    Facebook now blocks ads from pages that spread fake news

    SEO & SEM
    Facebook added an additional defense today against the spread of fake news and viral hoaxes. If a Facebook page is found to be repeatedly sharing false stories, the company will ban the page from advertising on Facebook. The company uses third-party fact-checking organizations to flag stories that are false. Under Facebook’s rules, advertisers are already not allowed to run ads that link to false stories, but this new update takes that ban a step further.
  • by EAD Cosmos
    August 27

    The Next Phase in the Evolution of Data-Based SEO

    SEO & SEM
    Anyone who’s been in the industry for a while is no stranger to the fact that SEO is constantly changing. As we now have a plethora of tools to help us cut through the massive amounts of big data we have at our finger tips, data-based SEO has changed the way we make decisions, allowing us to develop better campaigns.
  • by EAD Cosmos
    August 24

    5 Tips for Companies Looking to Avoid SEO & PPC Pain

    SEO & SEM
    The days when a mom-and-pop shop could do well simply by setting up in the neighborhood and putting their listing in the Yellow Pages are long gone. These days, it doesn’t matter what you sell or how you sell it—if you want any chance at lasting success, you have to invest in your online presence. And this means using SEO and PPC advertising.
  • by EAD Cosmos
    July 25

    Google algorithm update may be rolling out since June 25

    SEO & SEM
    Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update.
  • by EAD Cosmos
    July 24

    Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

    SEO & SEM
    Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well.
  • by EAD Cosmos
    May 10

    Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation

    SEO & SEM
    By imagining your website as a home you'd like people to visit, it's easier to see the value of off-site SEO.
  • by EAD Cosmos
    May 3

    Offline & Organic: The Two Rivers That Feed Modern Local SEO

    SEO & SEM
    It’s organic SEO that populates your clients’ most important organic search results with the data that speak most highly of them, even if this SEO is being done by Yelp or TripAdvisor. Because of this, I advocate studying the history of Google’s updates and how it has impacted the organic SEO community’s understanding of Google’s increasingly obvious emphasis on trust and relevance.
  • by EAD Cosmos
    MAR 2

    3 steps to take your influencer marketing to the next level

    Social Media
    How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
    If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the channels available to us — Facebook , Twitter , email, SMS, television. When brands need to reach people, it’s no longer guaranteed that your audience will hear the message, even if they see it.
  • by EAD Cosmos
    FEB 27

    Digital Strategy Basics: The What, the Why, & the How

    SEO & SEM
    Digital Strategy is hard enough if you understand it. It's even harder if you don't. If you understand it, you realize it's made up of many moving parts. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video. Those activities aren’t strategies — and if you fail to differentiate your plan, you’ll find yourself forever chasing those who started before you, or falling behind better-funded competitors.
  • by EAD Cosmos
    FEB 24

    How to keep your app users from dumping you

    Social Media
    Rejection stinks — especially after what you thought was a good first date. Yet in the world of Mobile marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile.
    Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your fingertips? Movie tickets with the tap of a finger? In those days, mobile experiences seemed to meet a person’s wildest expectations.
    Fast-forward a decade and we’ve seen dramatic advances in technology, so much so that our expectations grew — yet businesses just can’t seem to keep up.
  • by EAD Cosmos
    JAN 31

    What Is Social Media Marketing?

    SEO & SEM
    Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
  • by EAD Cosmos
    JAN 17

    Chrome OS 56 Stable Release Jan 31

    Social Media
    The much-awaited Chrome OS 56 is expected to be released on a stable channel to general users on January 31, 2017, and will bring in a specific feature that will tag most http websites with credit card and password fields as “not secure”. But there’s also another feature that Google intends to release in this version of Chrome OS.
  • by EAD Cosmos
    JAN 6

    Impact of SEO and SEM on Web Searches

    SEO & SEM
    Search engines giants such as Google and Bing basically provides text/image/video/Knowledge background results to the users through digital marketing tools such as SEO and SEM . However, there are other tools as well. But these two tools are believed to drive maximum targeted traffic to your website. Apparently, the web results are indexed on the basis of quality content, keywords search tactics, Meta tags and algorithms.
  • by EAD Cosmos
    DEC 27

    2016:The Year in Social Media

    Social Media
    You were the year that a Social Media famed for spreading news got flamed for spreading fake news. The year the same social network, that’s spent the past few years talking up its measurement capabilities, had to issue several mea culpas for math errors. The year the largest video network tried to become a social network as seemingly every social network tried to become a live video network.
  • by EAD Cosmos
    JUNE 15

    THE FUTURE OF MARKETING : DIGITAL

    Social Media Branding
    Media is a fascinating platform to create awareness and has been there since a long time. Starting off with a fact pretty connected to the area of marketing, did you know print advertising started in 1836 in a French newspaper ‘La Presse’?
  • by EAD Cosmos
    MAY 21

    Designs and Digital Marketing

    Website Design
    Welcome to the EAD Weekly blogs. If you haven’t been following us do visit our earlier blogs (links are at the bottom of this article). We are trying to share information and recent trends about marketing, all the blogs from this month are related to Digital Marketing in specific.
  • by EAD Cosmos
    APRIL 28

    Visibility Guru of today’s world- SEO

    Website Development
    If you saw the title and got confused you should definitely read this blog. SEO is not a new term but something which hasn’t been as popular as it should be. It is becoming the most used online marketing concept.
  • by EAD Cosmos
    APRIL 2

    What is a Powerful Brand?

    SEO and SMM
    Brands often are faced with a dilemma on whether their product has what it takes to challenge the already established ones.
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